Friday, February 3rd Big Sean dropped his fourth album, I Decided. To amp up the release, he simultaneously unveiled I Decided pop-up shops in four cities:
New York – 127 Grand St, New York, NY 10013
Detroit – 1441 Woodward Ave, Detroit, MI 48226
Toronto – 12 Ossington Ave, Toronto ON M6J 2Y7, Canada
Los Angeles – 501 N Fairfax, Los Angeles, CA 90036
The shops were open Friday and Saturday 5PM-11PM and Sunday from 12PM-6PM. Pop-up shops are the new way to stay in the “in crowd” when it comes to urban street fashion. Items at the shops are few and limited, wait times to get in are hours long, prices are well over ten times the cost to create, and when the shops close people race to produce knockoffs to sell online at a fraction of the original cost.
So are the shops worth it? YES! The products in these stores turn to instant fashion gold. Big Sean’s shop did not disappoint! The experience was like no other but not necessarily in a good way. After two hours of waiting in line on a cool Saturday night, I entered the small shop with the other ten people who were already inside. Yes, that’s right, two hours in line to shop with ten people. The bouncer at the door counts people as they enter and exit the shop allowing only 10-15, of the hundreds waiting in line, in at a time. When I entered I wondered if this is how the Kardashians feel when they go shopping, everyone leaves the store and it is you and your 12 friends. The shop held fours rolling racks with a very limited number of shirts, hoodies, sweats and bomber jackets — one in each size. Two benches of baseball caps and winter hats displayed the I Decided and No Favors headwear for purchase. A giant tree sat in the middle of the room with a white Beats Pill on the ground playing I Decided on repeat. Purple and blue low lights kept the shop dim while a strong aroma of weed filled the room as the employees smoked. When I entered the store, I felt like I was entering his album, his dreams, thoughts, the inner workings of who he is as a rapper. I dig it.
How it worked is you can go through and decide (hehe) what you want to purchase and in what size. Let one of the staff members know what you would like to order and he or she heads into a back room and comes out with everything you need. You then walk right up to the register, where the weed smoking cashier will check you out, no wait, because there are only nine other people in the store! Check out what was featured at the shop below: